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the art of rambling for the whole internet to see

Blogs from November 2015

Web Design is Trending Mobile
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Posted by Avid Design | Wednesday, November 11th

Web Design is Trending Mobile

As web designers, our goal is always to create a smooth user experience that gets our clients' messaging across with clarity and style. To accomplish this, we tend to incorporate a variety of current web design trends that seem to be proliferating the world of web design these days.

Many of these trends are inspired by the ever-increasing use of mobile web browsing. Back in May, Google searches on mobile overtook Google searches on desktop. Since then, mobile has only become more widely used. Here are some fast facts:

  • Total activity on smartphones and tablets accounts for over 62% of digital media time spent (ComScore)
  • More than 75 percent of all Americans who use the Internet (age 18+) now access digital content on both desktop an mobile devices (increase from 68% last year) 
  • 21% of Millennials no longer using desktop computers to go online 
  • The age 55+ consumer segment is the fastest growing faction of mobile users. 74% of them are either multi-platform users or mobile-only. ...read more

    Blogs from October 2015

    Avid at the ADCD Annual Award Show
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    Posted by Avid Design | Tuesday, October 20th

    Avid at the ADCD Annual Award Show

    Last year, the Taste of Vail honored Avid by asking us to create a piece of art to comemorate the 25th anniversary of the event. The selected poster design was the vision of our Art Director, Coni Terrado, who used various digital techniques to create an abstract illustration depicting iconic Vail imagery, and elements of food and wine. The poster blends the nature-filled Rocky Mountain landscape with the epicurean Vail lifestyle. And, if you look closely, you can find several event-related symbols hidden by Coni within the design! 

    Earlier this month, the Art Directors Club of Denver (ADCD) nominated the poster for Best Illustration, and Avid made the trek to Denver to attend the ADCD 2015 Annual Award Show to celebrate!  The drinks were flowing, and there was BINGO for the Creative Type to be played... Unfortunately, Brad did not wear his black Chuck Taylors with his suit jacket. All in all, it was a wonderful evening at SPACE Gallery in Denver, and we were truly honored to be...read more


    Blogs from August 2015

    Adaptive vs. Responsive Design
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    Posted by Avid Design | Thursday, August 6th

    Adaptive vs. Responsive Design

    To the untrained eye, it might seem like responsive and adaptive design are the same. Afterall, they have the same goal: to opimize web content for consumption on a mobile device. As a whole, mobile web design has become increasingly important since Google's Mobilegeddon, and some sources believe that mobile traffic will actually overtake web traffic by 2018. 

    Mobile web developers have taken two different approaches to designing for mobile web, responsive design and adaptive design. Here's the difference: 

    A responsive site is designed as a whole, with a single HTML codebase that is delivered to each device. The browser then uses tweaks to the CSS, which determines the layout of a web page, to adjust the layout depending on the size of the screen. So, when you drag the corners of your browser window to resize it, you can see the site grow or shrink until it reaches a breakpoint. Then, the layout of the site will reload to suit the new dimensions of the screen. Mostly, it's about...read more


    Blogs from June 2015

    Make a Little Space
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    Posted by Avid Design | Tuesday, June 2nd

    Make a Little Space

    In visual art, negative space plays an essential role in guiding the viewer's attention to the subject.  In user interface design--or in this case, website design--white space is the designer's equivalent to negative space, and it is a key element of successful web design.  

    Have you ever been to a website with so much going on that you have trouble focusing on any one feature on the page?  Take a look at the World's Worst Website Ever for an extreme example of the visual disaster that ensues when one ignores the importance of white space on a web page.  

    According to this study by Fast Company, a business media brand with knack for innovation in technology and design, white space has been proven to increase reader comprehension by up to 20%.  Its power comes from the limits of human attention and memory.  That's not to say users are incapable of focusing on multiple items on a page at once, but too many items on a page will make it more difficult for users to complete the task set...read more


    Blogs from May 2015

    Garfinkel’s
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    Posted by Avid Design | Tuesday, May 5th

    Garfinkel’s

    Garfinkel’s (or Garf's, as it is locally known) has been a cornerstone in Lionshead for both tourists and locals alike since 1993. Their sunny deck provides the best aprés ski, sun catching and overall late spring and summer experience.  Over the years, some things have changed but the feeling of Garfinkel’s as a classic ski town sports bar/grill remains the same. Seasons pass by, memories are created, good times are had, and lifelong friends are made. 

    In 2008, Garfinkel's came to us to design and build a website that would help them tell the Garfinkel's story.  Recently, they asked us to spice up their site with an update that would make the user experience more seamless.  Using a content-manageable, responsive design, we made their entire website mobile friendly (they will now survive Mobilegeddon).  Now, interested patrons can view their menus and special events calendar on any device or purchase a Garfinkel's Gift Card through ecommerce.

    The walls inside of Garf's tell the...read more


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We hired Avid to reboot our brand for a new product launch. We wanted an iconic logo wrapped in bold new colors that would give us a more modern look. With some basic concepts, Avid developed an... read more

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