ResortApp contracted Avid to design their icon, print ads, and create an illustrated map of Vail for their app! Using the map of the town and Vail Mountain, ResortApp teamed up with the Town of Vail and Vail Resorts to create the official new Town of Vail Vacation Guide App!
Kristen Le, Avid’s Creative Director, illustrated over a Google Maps satellite image to give a more unique, custom-built presence to the map. A lot of details went into this intricate map, down to individual trees and river rocks. Since this map was created as a custom vector image, it offers more insight into the Town of Vail because it has different crowd-sourced attractions and local features that wouldn’t normally be visible on a general map. This map is also being adapted for the Vail Guide and will be used for Town of Vail signage in 2018.
For designing the app logo, we used the blue of the Vail logo to remain true to the town’s iconography. Kristen has experience designing app logos, though this was her first foray into cartography. (Already an avid snowboarder, Kristen is now even more of an expert on Vail Mountain. Ask her about trails and fonts.)
For a first hand look at the Town of Vail Vacation Guide App, check out the video below.
We hired Avid to reboot our brand for a new product launch. We wanted an iconic logo wrapped in bold new colors that would give us a more modern look. With some basic concepts, Avid developed an... read more