Blogs tagged with: Mobile Search Algorithm
More and more consumers are moving between devices, with many of them even using two or more devices simultaneously. The ever-increasing popularity of mobile devices allows marketers newfound access to consumers along the path to purchase from brand awareness through conversion. In order to capitalize on the consumer’s multi-device usage, it is essential that a website have a responsive design that allows it to be viewed on mobile, tablet, and full-screen computers alike. Basically, this means that the website will present an optimized layout regardless of the device on which it is being loaded. A website’s workability can be limited when it has not been optimized to be viewed on a tablet or mobile phone, which can be a frustrating experience for users of these devices, and can cause them to abandon their search, leaving the marketer with one less customer.
The importance of responsive design versus simply creating a “mobile version” of a website is the fluidity that a responsive...
We hired Avid to reboot our brand for a new product launch. We wanted an iconic logo wrapped in bold new colors that would give us a more modern look. With some basic concepts, Avid developed an... read more