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As web designers, our goal is always to create a smooth user experience that gets our clients' messaging across with clarity and style. To accomplish this, we tend to incorporate a variety of current web design trends that seem to be proliferating the world of web design these days.

Many of these trends are inspired by the ever-increasing use of mobile web browsing. Back in May, Google searches on mobile overtook Google searches on desktop. Since then, mobile has only become more widely used. Here are some fast facts:

  • Total activity on smartphones and tablets accounts for over 62% of digital media time spent (ComScore)
  • More than 75 percent of all Americans who use the Internet (age 18+) now access digital content on both desktop an mobile devices (increase from 68% last year) 
  • 21% of Millennials no longer using desktop computers to go online 
  • The age 55+ consumer segment is the fastest growing faction of mobile users. 74% of them are either multi-platform users or mobile-only. 

As a result, we have begun to develop a “mobile first” mindset when it comes to designing. In many of our recent projects, we have included elements such as the hamburger menu, the long scroll and, of course, responsive design. The hamburger menu has become increasingly popular in saving screen space and creating a streamlined experience for mobile users. And, thanks to mobile devices, most users have become accustomed to the long scroll. This technique is great for sites that want to engage users through storytelling. It also allows designers to mimic a multi-page site by breaking the scroll into clear sections.  Finally, in case you missed our blog post in August, responsive design creates scalability that allows users to view your webpage on any sized screen.  

At the end of the day, planning and designing for web is becoming more and more about mobile. Mobilegeddon and Google algorithms aside, if your site doesn't create a streamlined and user-friendly experience for mobile users, you're at the risk of losing over 50% of your potential customers right off the bat. If your website is not yet mobile friendly, we can help. Give us a call or send us an email today!