the art of rambling for the whole internet to see
Blogs from January 2019
Located right at the base of Vail in Lionshead Village, Garfinkel’s has been a favorite for locals and visitors for the past 25 years. To pay tribute to reaching the milestone, the Avid Team developed the Garf’s 25 campaign- a yearlong marketing approach that involved the entire Vail Valley.
The celebration started with a 25th Anniversary Party on November 27th- the exact birthday of Garf’s. The lead up to the party involved digital advertisements, social media posts, and advertisements in the Vail Daily. We also redesigned the classic Garf’s Moose to reflect the culture of 1993, such as the moose dressed up as Kurt Cobain. Guests were also enticed to celebrate by offering 25-cent Coors and the original menu prices from 1993.
The night of the party kicked off the official Garf’s 25 competition- “25 Likes for 25 Cents for 25 Years”. The rules are simple- post a photo taken at Garf’s or while repping official Garf’s merchandise, tag Garf’s in the photo, and receive 25 likes on the...read more
What builds the foundation of a strong marketing campaign? Where do great ideas come from?
We’ll give you a hint: it starts with ‘T’ and ends with ‘eam Love’.
Still don’t know?
Alright, we’ll tell you… Team Love! That’s right- all great ideas are able to grow into something when there is a team working hard to ensure success.
Here at Avid, we are not just coworkers- we are a family. We don’t believe in cubicles- we prefer having our desks close enough to high-five each other in a moments notice. We don’t believe in taking ourselves too seriously- at least one groan-worthy joke is told every day. We don’t think that the best ideas always occur at a desk- sometimes, you need to sprawl on the couch to get the thinking-juices flowing. We do believe in supporting ideas, always looking to improve, and keeping office culture fun while getting sh*t done. But most importantly, we like to hear Kristen say ‘water’.
Here’s what our team members have been up to:
Brad- Brad continues to wear...read more
It’s a sign- that your business is located where it is! As another important aspect of branding, the sign is what tells customers where to find your business. Here are some of our favorite recent signs.
-CO. Ranch House: Located in Glenwood Springs, CO. Ranch House replaced a Glenwood icon- Peppinos. To pay homage to the old classic while also defining the new restaurant with current branding, CO. Ranch House wanted to feature a bit of the old sign (chef in the circle) while also using the wood-feel of the new restaurant. It was an honor to work on a sign that can clearly be seen from the main thoroughfare in Glenwood Springs.
-Fall Line Kitchen & Cocktails: Fall Line originally wanted to create a logo that pulled elements from Slim Aarons photography aesthetic of bright and beachy old-school après skiing vibes. However, the project evolved as the owners wanted to reflect their high-end food in the signage. This eventually led to the initials ‘FL’ in a sleek, narrow font that...read more
Packaging is yet another important aspect of branding. For products in stores, it is important to have packaging that stands out on the shelves. Here are some of the packaging projects we have had in the past few months.
-Lost Identity Beverage Co: Featuring relief blockprint artwork by Ethan Harrison, the bottle labels for Lost Identity Beverage Company needed to feature bright colors in order to stand out amongst other tonics and shrubs on the shelf. The company also wanted to include recipe guides on the bottles so that consumers knew exactly how to make the perfect drink.
-Natural Leaf CBD: Cannabinoid (CBD) has been all over the news recently due to updated FDA status and potential health benefits. Since then, a number of CBD companies have popped up across the nation. Natural Leaf CBD was worried that their product might blend in with the other options available. So, Avid was tasked with creating a more visually engaging label design to help their products stand out from...read more
Sometimes after a company has been around the block for a while, the messages they originally wanted to send to the public no longer match the direction of the business. As companies grow, morph, mature, and change, the messaging remains the same. Rebranding is a great option to make a company relevant once again. Every year, we have many clients approach us looking for ways to rebrand their business. Here are some of our most recent projects.
-Evans Chaffee: Since 1998, Evans Chaffee Construction Group has been renowned for their stellar commercial spaces. However, the group also specializes in luxury custom home construction. Because of this, Evans Chaffee needed to rebrand their company to be recognized as the premier commercial and luxury construction company in the Vail Valley. This was accomplished by designing complementary new logos that represent the core competencies of the company.
The phenomenon by which my idea's are transformed from concept to reality that strikes a balance between beauty and functionality is Avid Design. Thank You Avid for accepting every challenge,... read more