From Novelty to Necessity: Responsive Design and Mobile-Friendly Websites

Posted by Avid Design | Wednesday, December 3rd

From Novelty to Necessity: Responsive Design and Mobile-Friendly Websites

Have you ever tried to visit a website on your mobile device and found the site isn't mobile-friendly? No one likes that these days, especially Google. 

In fact, Google has decided to take matters into their own hands, or rather their own algorithms, by testing various solutions to this bothersome problem in order to enhance the mobile user experience. Google has not only been testing icons that will alert users to mobile-friendly sites when searching, but has also discussed their intent to have these sites stand out, and possibly rank better than other sites not utilizing responsive design. 

So what is Responsive Design you ask? Great question. In more simple terms, responsive design is a way to program one website to respond to the size of the screen it’s being viewed on. By programming a site in this manner, the website will automatically resize itself for the best user experience on various screen sizes such as large and small desktop monitors, as well as tablet and phone sizes.

With the rise of mobile search volume, and multiscreen users, Google is very keen on seeing consistency to provide users the best experience across multiple devices. For this reason, they have officially endorsed responsive design as the best approach to achieve this, while also expressing strong feelings against having multiple sites, such as a desktop and a completely separate mobile version of your company's website.

Moral of the story, if you want to make friends, and more importantly make friends with Google, make sure you consider responsive design for your current website, or when building your new one.

Interested in learning more? Just reach out and say hello, we’d love to chat with you.


Sources: Mashable, Clickz and Small Business Trends


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