Blogs tagged with: Mobile Friendly
As web designers, our goal is always to create a smooth user experience that gets our clients' messaging across with clarity and style. To accomplish this, we tend to incorporate a variety of current web design trends that seem to be proliferating the world of web design these days.
Many of these trends are inspired by the ever-increasing use of mobile web browsing. Back in May, Google searches on mobile overtook Google searches on desktop. Since then, mobile has only become more widely used. Here are some fast facts:
- Total activity on smartphones and tablets accounts for over 62% of digital media time spent (ComScore)
- More than 75 percent of all Americans who use the Internet (age 18+) now access digital content on both desktop an mobile devices (increase from 68% last year)
- 21% of Millennials no longer using desktop computers to go online
- The age 55+ consumer segment is the fastest growing faction of mobile users. 74% of them are either multi-platform users or mobile-only. ...
To the untrained eye, it might seem like responsive and adaptive design are the same. Afterall, they have the same goal: to opimize web content for consumption on a mobile device. As a whole, mobile web design has become increasingly important since Google's Mobilegeddon, and some sources believe that mobile traffic will actually overtake web traffic by 2018.
Mobile web developers have taken two different approaches to designing for mobile web, responsive design and adaptive design. Here's the difference:
A responsive site is designed as a whole, with a single HTML codebase that is delivered to each device. The browser then uses tweaks to the CSS, which determines the layout of a web page, to adjust the layout depending on the size of the screen. So, when you drag the corners of your browser window to resize it, you can see the site grow or shrink until it reaches a breakpoint. Then, the layout of the site will reload to suit the new dimensions of the screen. Mostly, it's about...
More and more consumers are moving between devices, with many of them even using two or more devices simultaneously. The ever-increasing popularity of mobile devices allows marketers newfound access to consumers along the path to purchase from brand awareness through conversion. In order to capitalize on the consumer’s multi-device usage, it is essential that a website have a responsive design that allows it to be viewed on mobile, tablet, and full-screen computers alike. Basically, this means that the website will present an optimized layout regardless of the device on which it is being loaded. A website’s workability can be limited when it has not been optimized to be viewed on a tablet or mobile phone, which can be a frustrating experience for users of these devices, and can cause them to abandon their search, leaving the marketer with one less customer.
The importance of responsive design versus simply creating a “mobile version” of a website is the fluidity that a responsive...
Adventure-seeker and long-time Vail local Joey Saputo traded out the boards below his feet when he made the move from the Rockies to Big Corn Island.
Looking to start a Stand Up Paddle board company in the warm tropical waters off the coast of Nicaragua, Avid Design was contracted to help introduce and market his new company, SUP Corn Islands. Avid Design created an array of marketing assets for SUP Corn Islands starting with a fun logo that speaks to the island lifestyle, print collateral to establish the company’s brand, and a new website complete with responsive design, email collection for future marketing efforts, and a Captain’s Log for trip dates and reservations.
Book a trip down to see Joey and the crew and and try your hand at Stand Up Paddle boarding in his Caribbean tropical paradise. Not convinced yet? Then check out the photos and the good times to be had by visiting www.standuppaddlecornislands.com.
We all love Google, but you might be on their radar! Webmasters will be sent notifications from Google if their website isn’t mobile friendly (see image below for example that we just received for one of our clients). The reason this is important to webmasters, online businesses and ultimately you, is because your page rank in Google’s search may drop if your website isn’t mobile-friendly.
Take the hint from Google, because based on these warnings there’s a good chance that if your page isn’t mobile-friendly, they just might not share your site with the billions and billions of daily users. Google claims they have been experimenting with a mobile ranking algorithm since November, which eludes to mobile friendly / responsive design being a new key factor when it comes to your website’s Search Engine Optimization (SEO).
Is your site mobile friendly yet? If not, reach out to us so we can discuss some options to help get you back into Google’s good graces! ...
Evergreen Lodge at Vail offers the ideal combination of walk everywhere location, warm & friendly service and unbeatable value. Located between Lionshead and Vail Villages, their prime location makes for a lovely stroll to either village and if you’re not feeling a walk after a great day on the hill, take the complimentary town bus. Not sold yet? Evergreen Lodge also boasts on site dining at the Altitude Bar and Grill, as well as pet friendly rooms so you can bring along your furry best friend.
We could ramble on about all the great amenities Evergreen offers, but let’s start with one of the most important, their newly designed and amazing key card holders - just kidding. In all seriousness though, Evergreen Lodge came to Avid Design looking to revitalize their brand with an integrated marketing approach that included a facelift for their current logo, new identity & print collateral (including keycard holders!), and a new website. The new website features responsive design, email...
Pazzo’s Pizzeria came to Avid Design to redevelop their website. With 3 great locations across the Valley, Avid was tasked with creating one website that would encompass the needs all of their locations.
As part of the project, the Pazzo’s website included responsive design so customers can easily look up everything they need to know while on the go, and in the most user friendly way possible from mobile devices such as phones and tablets. As a final piece of the proverbial pie for this client, a weather module was added so you can check in on the daily forecast at the same time you’re deciding on your order.
Craving Italian food or pizza in Vail? Then check out the new Pazzo’s website and go grab a slice or 2!
Avid Design not only does a great job building websites, but they are very responsive to our ongoing needs as clients. They are a joy to work with and very knowledgeable in their field. - Maureen... read more