Blogs tagged with: Mobilegeddon
As web designers, our goal is always to create a smooth user experience that gets our clients' messaging across with clarity and style. To accomplish this, we tend to incorporate a variety of current web design trends that seem to be proliferating the world of web design these days.
Many of these trends are inspired by the ever-increasing use of mobile web browsing. Back in May, Google searches on mobile overtook Google searches on desktop. Since then, mobile has only become more widely used. Here are some fast facts:
- Total activity on smartphones and tablets accounts for over 62% of digital media time spent (ComScore)
- More than 75 percent of all Americans who use the Internet (age 18+) now access digital content on both desktop an mobile devices (increase from 68% last year)
- 21% of Millennials no longer using desktop computers to go online
- The age 55+ consumer segment is the fastest growing faction of mobile users. 74% of them are either multi-platform users or mobile-only. ...
To the untrained eye, it might seem like responsive and adaptive design are the same. Afterall, they have the same goal: to opimize web content for consumption on a mobile device. As a whole, mobile web design has become increasingly important since Google's Mobilegeddon, and some sources believe that mobile traffic will actually overtake web traffic by 2018.
Mobile web developers have taken two different approaches to designing for mobile web, responsive design and adaptive design. Here's the difference:
A responsive site is designed as a whole, with a single HTML codebase that is delivered to each device. The browser then uses tweaks to the CSS, which determines the layout of a web page, to adjust the layout depending on the size of the screen. So, when you drag the corners of your browser window to resize it, you can see the site grow or shrink until it reaches a breakpoint. Then, the layout of the site will reload to suit the new dimensions of the screen. Mostly, it's about...
Garfinkel’s (or Garf's, as it is locally known) has been a cornerstone in Lionshead for both tourists and locals alike since 1993. Their sunny deck provides the best aprés ski, sun catching and overall late spring and summer experience. Over the years, some things have changed but the feeling of Garfinkel’s as a classic ski town sports bar/grill remains the same. Seasons pass by, memories are created, good times are had, and lifelong friends are made.
In 2008, Garfinkel's came to us to design and build a website that would help them tell the Garfinkel's story. Recently, they asked us to spice up their site with an update that would make the user experience more seamless. Using a content-manageable, responsive design, we made their entire website mobile friendly (they will now survive Mobilegeddon). Now, interested patrons can view their menus and special events calendar on any device or purchase a Garfinkel's Gift Card through ecommerce.
The walls inside of Garf's tell the...
More and more consumers are moving between devices, with many of them even using two or more devices simultaneously. The ever-increasing popularity of mobile devices allows marketers newfound access to consumers along the path to purchase from brand awareness through conversion. In order to capitalize on the consumer’s multi-device usage, it is essential that a website have a responsive design that allows it to be viewed on mobile, tablet, and full-screen computers alike. Basically, this means that the website will present an optimized layout regardless of the device on which it is being loaded. A website’s workability can be limited when it has not been optimized to be viewed on a tablet or mobile phone, which can be a frustrating experience for users of these devices, and can cause them to abandon their search, leaving the marketer with one less customer.
The importance of responsive design versus simply creating a “mobile version” of a website is the fluidity that a responsive...
We hired Avid to reboot our brand for a new product launch. We wanted an iconic logo wrapped in bold new colors that would give us a more modern look. With some basic concepts, Avid developed an... read more