Lost Identity Beverage Co. is local to the Vail Valley and concocts natural, handcrafted tonics and shrubs in a variety of playful flavors. They take a neo-traditional approach to these historic drinks – reintroducing their usage to modern imbibers as a way to enjoy sweet and sour flavors and the health benefits of vinegar. The Avid team collaborated with Lost Identity and provided a comprehensive creative brief for a modern and eye-catching ecommerce website. When work began, Lost Identity had a logo and fun woodcut illustrations as the foundation for their brand identity. The website’s new design elements made such an impact that Lost Identity asked Avid to utilize them for their new branding and packaging. You can find their delicious line of products in more than 30 stores and restaurants throughout the great state of Colorado. Just look for the eye-catching designs on the shelves!
Photography by Charles Townsend and artwork by Ethan Harrison.
These guys hired a talented local artist to create a seriously neat woodblock printing look for their line of bevvies. We translated that style by using similar textures and mimicking the grooves of woodcarvings digitally. This tactile art form can be scoped throughout the product images with the natural ingredients “digitally wood stamped” in the background.
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