Vail Backcountry Tours (VBT) – the only snowmobile touring company in Vail, CO – provides epic guided adventures through our state’s awe inspiring backcountry. Avid designed and developed a new responsive website for VBT – giving their visitors a streamlined experience with viewing all snowmobile and snowbike touring options and initiating a reservation. With their new digital presence up and running, we turned our sights to crafting and managing omni-channel marketing support to boost reservations. This approach included a Google Ads campaign with a supplementary social media marketing campaign; reputation management on Facebook, TripAdvisor, Yelp and Google; and search engine optimization. Our goals every season are to cultivate VBT’s relationship with locals, increase their audience by attracting new people to their amazing tours and, of course, to get VBT in front of tourists exploring the Vail Valley. We love working with this thrill-seeking client!
We revved the engine on their reservations and gassed up the user experience by giving the booking page a new intuitive title and moving the form to the top. We also added a digital mountain range to the home page to reflect just how close they are to the Vail Village.
A member of our team will get back to you shortly.