Adrift Dinosaur

  • branding
  • print design
  • ooh advertising
  • website design
  • web development
  • digital marketing

Adrift Dinosaur is a high-octane white water rafting, kayaking and stand up paddle boarding company that we’ve LOVED working with since 2016. We’re actually convinced the founders, Javi and Scotty, were both born on a class 5 stretch of rapids which has turned them into the river runners they are today. Their trips through Dinosaur National Monument are unforgettable, and we provided cohesive branding, marketing and design support to match.

Our team branded this outfitter with a fun logo that captures their adventurous energy, connotes the dinosaurs that once inhabited their historic location and connects them to the spirit of the centuries-old red rock formations you’ll see along this natural carnival ride.

Adrift Dinosaur slideshow header
Building Signage
port-slide-img port-slide-img
Door Signage
port-slide-img port-slide-img

This eye-catching billboard can be seen on the way into Dinosaur National Monument from Jensen, Utah. The design capitalizes on a clear yet colorful mix of illustrations and trip photos meant to capture the attention of tourists driving through the hot Utah landscape, advertising Adrift’s low prices and variety of cooling water activities. We also created building signage with the same visually engaging theme, but with trip-specific info for a quick mental “download” before heading out.


We designed a site that captures the nature-loving, jam-packed action of Adrift while sticking to the rules for user-experience and mobile-friendliness. This design incorporates an energetic header video and makes a clear distinction between Adrift’s different trip types with an easy-to-use FareHarbor booking integration. We’ve had a blast creating these assets that speak to the local tourism audience in the Jensen / Vernal, Utah areas and adventure-seekers from around the world.

Adrift Dinosaur slideshow header
port-slide-img port-slide-img
Rack Card
port-slide-img port-slide-img
Promotional Postcard
port-slide-img port-slide-img
Float Notes
port-slide-img port-slide-img

There’s a lot to keep in mind when embarking on a rafting trip with Adrift. That’s why we created these downloadable comprehensive guides, called Float Notes. These 6-10 page documents include everything trip-goers need to know from what to pack for a daily trip, to an itinerary and rundown of what to expect on their multi-day adventures.