Once you’ve finished putting all of the parts in place and hook that website up to a set of lightning rods to launch it across the Internet, it’s essentially a living being and likely your best long-term employee. Hear us out on this: Once you’ve launched your website, it’s not a “set and forget” component of your business. Don’t make the mistake of assuming that your website is just fine operating independently and doing its job correctly, staying in alignment with your goals as well as any new policies and regulations pertaining to structure and data collection. Much like Dr. Frankenstein’s monster, it needs TLC to keep the pitchforks at bay.
So, what are you to do when you have this digital being to monitor AND a business to run? There are a few things that you can handle yourself, especially if you have some graphic design know-how, and a multitude of other items that a web- and marketing-based agency like Avid can handle for you.
What You Can Do To Keep Your Website Updated:
- Make regular blog posts with information on your products/services, new arrivals, and insights that would be engaging to your audience
- Update your images and/or graphics when applicable
- Post new projects to your gallery or portfolio
What We Can Do For You:
- Digitally market your online presence so that it’s seen and used. Just because you build it doesn’t mean they will come.
- On- and off-page search engine optimization
- Security checkups
- Installing, updating and troubleshooting plugins, apps and other third-party integrations
- Hosting
- Strategic copywriting
- Image management and graphic design support
- Home page pop-ups with pertinent information
- Installing online ordering and reservation systems
- Setting up eCommerce for online shopping
- Designing and developing new sections of your website so it grows as your business grows