Charter Steakhouse is an elevated restaurant in Beaver Creek with a keen focus on five-star flavor and environmental responsibility. Nestled in The Charter at Beaver Creek – in the space once inhabited by Black Diamond Bistro – Charter Steakhouse boasts excellent customer service with a stunning view of the mountain and western steakhouse style dishes that wow the taste buds. Their dedication to sourcing produce and protein responsibly along with a refined respect for each high-quality ingredient puts bliss in every bite.
Our design team crafted elegant logo variations for Charter Steakhouse for optimal use across different placements. It is imperative to have a steadfast and perfected primary logo – the one used the most – along with variations that work in full color or in black and white, on your website, on stationary and signage, embroidered on shirts and printed on promotional items. This allows for a clear and consistent identity while looking fantastic in any use. There’s no “chicken or the egg” debate when it comes to your logo; it always comes first when developing your identity and assets.
After establishing Charter Steakhouse’s logo and brand guidelines, our web team designed and developed a custom WordPress website featuring their ranch style colors of sage, linen and leather with clean line accents that align with their logo. Avid led a professional photoshoot of the steakhouse’s signature dishes, cocktails and newly-renovated interior so the fine dining aspect was visually represented with accuracy throughout the website. The copy and navigation was crafted with a minimalist elegance – conveying their straightforward and refined approach to an elevated steakhouse experience and their mission to protect our natural resources by only working with responsible regional suppliers.