Red Maple Catering

  • logo design
  • brand kit
  • print collateral
  • apparel
  • website design
  • web development

Red Maple Catering is a premier source for catering and private chef services in the Vail, Park City and Dallas areas. Led by Chefs Jason Harrison and Fletcher Harrison, this company provides menus crafted with bold, elevated and imaginative flavors for all events, from weddings and rehearsals to après-ski receptions and private family dinners. Ingredients are locally sourced and every dish pays homage to what makes each locale unique.



After the new logo was completed, Avid took on an overhaul of Red Maple Catering’s website with the goal of organizing the content so users can learn more about capabilities in the three locations easily and to reflect their high-end services in a visually striking manner. The updated structure provides users with a quick glance of their areas of operation on the homepage–linking to individual interior pages that showcase what makes each location unique–and a color palette of deep reds and a dark background for an elevated and moody presentation. Avid wrapped the project with copywriting that both celebrates the caliber of Red Maple Catering and follows a content-forward SEO strategy.

Red Maple Catering slideshow header
Branded Notecard
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Custom Hats
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Avid designed supporting collateral pieces and apparel that match the updated look and structure of the logo, website and color palette. Featured here are their new business cards, branded note cards and hats. The two-sided business cards are square-shaped to highlight the square maple leaf logomark, and the note cards present the logo as a border on the front and the logomark as a repeating pattern on the back. For on-brand apparel, Avid had the logomark stamped into leather patches on mesh-backed hats that feature the new brand palette.