Red Maple Catering
- logo design
- brand kit
- print collateral
- apparel
- website design
- web development
Red Maple Catering is a premier source for catering and private chef services in the Vail, Park City and Dallas areas. Led by Chefs Jason Harrison and Fletcher Harrison, this company provides menus crafted with bold, elevated and imaginative flavors for all events, from weddings and rehearsals to après-ski receptions and private family dinners. Ingredients are locally sourced and every dish pays homage to what makes each locale unique.
Red Maple Catering was established in the mountains of Colorado in 2014 and expanded into Park City, Utah and Dallas, Texas due to the demand for their award-winning team’s top tier food and beverage expertise. This evolution caused the need for a logo that better represented their expanding brand and presented perfectly across different applications, such as menus, the website, signage and apparel. Avid explored different shades of red to find what that best suited their elevated services and centered the design around a maple leaf, integrating the R and the M prominently at the top of the leaf as a nod to their name.
WEBSITE DESIGN
After the new logo was completed, Avid took on an overhaul of Red Maple Catering’s website with the goal of organizing the content so users can learn more about capabilities in the three locations easily and to reflect their high-end services in a visually striking manner. The updated structure provides users with a quick glance of their areas of operation on the homepage–linking to individual interior pages that showcase what makes each location unique–and a color palette of deep reds and a dark background for an elevated and moody presentation. Avid wrapped the project with copywriting that both celebrates the caliber of Red Maple Catering and follows a content-forward SEO strategy.
